Just having satisfied customers isn’t good enough anymore. To compete in today’s business environment, you have to create Raving Fans.
With well over a million copies sold, Raving Fans is an extraordinary business book that helps everyone, in every kind of organization or business, deliver stunning customer service.
Written in the parable style of The One Minute Manager, this brilliant, simple story teaches readers how to define a vision, learn what their customers really want, institute effective systems, and make Raving Fan Service a constant feature.
Globalization has created a service crisis that has left a wake of disillusioned customers around the world. Raving Fans includes startling new tips and innovative techniques that can help anyone create a revolution in any workplace—and turn their customers into raving, spending fans.
"Making your customers Raving Fans is the competitive edge today. This book can jump-start you in that direction."
~ James F. Nordstrom, Co-chairman of the Board, Nordstrom, Inc.
Category: Managing organizations
Publisher: William Morrow
Publication date: 1993
Product dimensions: 5.50(w) x 8.25(h) x 0.53(d)
Also available in paperback and e-reader formats